October 3, 2013

Why VC’s are investing in content marketing solutions

According to Marketing Prof’s 2013 report on B2B Content Marketing,  91% of B2B companies are employing content marketing as part of their overall marketing strategy. This […]
June 7, 2013

Want More Clicks? Show Your Human Side

Do unknown people really care to read about your thoughts and feelings? I’m not talking just your mother who cares naturally or your spouse who cares […]
December 14, 2010

Deciding the Right Mix in a New World of Exploding Choices-A Commentary

Lady Gaga, Kim Kardashian, Alicia Keys and Justin Timberlake, along with other celebs, recently publicized their “digital deaths” to bring attention to Keys’ charity “Keep a […]
November 7, 2010

The Virtual Conference Experience: AMA vs. Marketing Profs

Last week I participated in an AMA virtual conference “Cracking the Code: Advanced Social Media Strategies.”In my mind, I made several comparisons all day between this […]
February 3, 2010

Packaging Trends for Now and the Future

Last week I watched an AMA webcast on “in brands we trust”—how simplicity, affordability, and sustainability can be the key drivers for packaging in the new […]
November 1, 2009

How Social Media Helps Make Connections

I have to apologize for slipping in my regular blog posts. I have been so busy working on some major projects day and night that I […]