I attended another Marketing Prof’s Digital Marketing World Virtual Conference two weeks ago and wanted to pass on some feedback as a follow-up to my previous post.
I participated in 2 seminars this time around: “How to Make Your Website a Lead Generation Machine” By Bob DeStefano of SVM E-Business Solutions and “Driving Leads and Sales with Social Media Marketing” hosted by Kipp Bodnar from HubSpot and Kyle Flaherty from BreakingPoint Solutions.
I think Marketing Profs really needs to consider having different tracks at these sessions and/or identifying the content as Beginner/Intermediate/Advanced Experience. I am sure that more targeted content would lead to higher viewer satisfaction and engagement on an overall basis.
Both presentations contained good content, depending on your level of knowledge and experience. I still found it a little basic but I was happy to see that the presenters focused more on providing value than selling their product or service.
In this post I will provide a brief summary of some key takeaways from “How to Make Your Website a Lead Generation Machine”-Bob gave some good, general sound (although somewhat rudimentary) advice. His tips:
Bob got into the importance of optimizing your website for search, and informed us that organic search draws 75% of all clicks. Relevancy of your site to the search topic and link popularity are key determining factors to higher ranking in organic search. To be successful, you have to understand how people are searching for your product or service and incorporate the keywords they naturally use.
Bob then emphasized the various ways you can draw more relevant, targeted traffic to your website.
Bob spent a few minutes talking about the importance of measurement and recommended Google Analytics as a great free tool.
As I said earlier; all in all, good advice for the novice online marketer. And we can all benefit from reminders of good practices we should employ for optimal success in online lead generation. However, Marketing Profs really needs to consider tailoring content for different audiences and practicing what they preach as far as good content marketing practices. Having said that, I definitely appreciate their efforts to deliver meaningful educational content for marketers and love the service. Would love to hear your thoughts if you attended this conference.