October 3, 2013

Why VC’s are investing in content marketing solutions

According to Marketing Prof’s 2013 report on B2B Content Marketing,  91% of B2B companies are employing content marketing as part of their overall marketing strategy. This […]
June 7, 2013

Want More Clicks? Show Your Human Side

Do unknown people really care to read about your thoughts and feelings? I’m not talking just your mother who cares naturally or your spouse who cares […]
February 15, 2013

Blogging for Leads: how to generate, nurture and convert Part 2

Continuing on from my last post, I am going to wrap up this series on corporate blogging by talking about how to measure, qualify and convert […]
February 1, 2013

Blogging for Leads: How to Generate, Nurture and Convert Part 1

In March 2012, Marketing Profs quoted the Aberdeen Group report:  “Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% […]
November 10, 2012

Your Business Blog has a Voice. Who’s Listening?

You’ve completed your detailed blog planning and now you’re ready to start blogging! But how will anyone know when you put up a post? Unless you […]
October 29, 2012

HubSpot Report-Impact of Blogging on Traffic and Leads

HubSpot issued a very interesting marketing benchmark report last week based on an analysis of its 7000 customer’s inbound marketing performance. I want to share some […]