May 6, 2013

Content Marketing when “You” are the Content

I have just launched my new website and blog last week (look around while you are here!) and want to share my experience with the process […]
March 12, 2013

#engageconnect: Google Launches Engage for Agencies

Last week I had the opportunity to attend a very cool live streaming broadcast from Google HQ in California. Thought I’d share some of the highlights; […]
February 15, 2013

Blogging for Leads: how to generate, nurture and convert Part 2

Continuing on from my last post, I am going to wrap up this series on corporate blogging by talking about how to measure, qualify and convert […]
February 1, 2013

Blogging for Leads: How to Generate, Nurture and Convert Part 1

In March 2012, Marketing Profs quoted the Aberdeen Group report:  “Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% […]
December 14, 2012

Why it Really is a Women’s World and 4 Other New Rules

Last week I posted the first 5 of 10 new rules of Sales and Marketing according to Mike Lipkin, a keynote speaker at the Environics User’s […]
November 30, 2012

Ten (or Nine) New Rules of Sales and Marketing: Environics Mike Lipkin

This week I spent a fascinating day at the Environics User’s Conference, which revealed the latest research on consumer trends as well as numerous business case studies […]