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This brief post will be a bit of a rant. My husband just received a direct mail piece from a major investment firm (the name will be withheld to protect the guilty!) It is an invitation to a dinner and guest speaker at a nice gold club. The invitation is well designed, with embossing and pinstripe effects on a natural recycled-looking cover stock.
Except it’s not a real invitation. There are qualifying criteria attached. It says and I quote “If you are unhappy with your current advisor, and have over $300,000 of portfolio investments, please join us for this entertaining and informative event at:”…
What kind of invitation is that? Don’t show up if you only have $250k in investments, or you are happy with your current advisor but open to new opportunities!
I find this marketing piece to be insulting, and why would they want to limit their potential market like that? I hope they get people with no investments attending. I do not think this is an appropriate way to target a market. Maybe they need a new copywriter.

1 Comment

  1. Sounds like they have a problem with their marketing message. It did border on insulting. Thanks for the sample.