October 3, 2013

Why VC’s are investing in content marketing solutions

According to Marketing Prof’s 2013 report on B2B Content Marketing,  91% of B2B companies are employing content marketing as part of their overall marketing strategy. This […]
June 7, 2013

Want More Clicks? Show Your Human Side

Do unknown people really care to read about your thoughts and feelings? I’m not talking just your mother who cares naturally or your spouse who cares […]
November 10, 2012

Your Business Blog has a Voice. Who’s Listening?

You’ve completed your detailed blog planning and now you’re ready to start blogging! But how will anyone know when you put up a post? Unless you […]
October 18, 2012

Business Blog Planning: 7 Critical Decisions

We’ve all seen many business blogs that begin with the best of intentions; publishing regular well-written posts that gradually start decreasing in frequency and then just […]
October 1, 2012

Successfully Planning Your Business Blog

You’ve done your research and have decided that a corporate blog is right for your organization. So now what? Don’t start emailing potential authors or dreaming […]
November 26, 2010

Creating a Promotional Plan

I recently wrote this article for Willow Printing Group’s (www.willowprint.com) BeyondPrint newsletter, and this article is re-published with their permission. I have discovered that there is […]