October 3, 2013

Why VC’s are investing in content marketing solutions

According to Marketing Prof’s 2013 report on B2B Content Marketing,  91% of B2B companies are employing content marketing as part of their overall marketing strategy. This […]
June 7, 2013

Want More Clicks? Show Your Human Side

Do unknown people really care to read about your thoughts and feelings? I’m not talking just your mother who cares naturally or your spouse who cares […]
December 14, 2012

Why it Really is a Women’s World and 4 Other New Rules

Last week I posted the first 5 of 10 new rules of Sales and Marketing according to Mike Lipkin, a keynote speaker at the Environics User’s […]
November 30, 2012

Ten (or Nine) New Rules of Sales and Marketing: Environics Mike Lipkin

This week I spent a fascinating day at the Environics User’s Conference, which revealed the latest research on consumer trends as well as numerous business case studies […]
September 25, 2012

To blog or not to blog, that is the question

If you are seriously considering a corporate blog as part of your inbound marketing strategy, your next step before calling in the designers and deciding who […]
March 15, 2010

Know Your Audience-Do Your Research

This post features an article I wrote for Willow Printing Group for their January issue of BeyondPrint magazine. Their content marketing strategy includes a quarterly print […]