October 3, 2013

Why VC’s are investing in content marketing solutions

According to Marketing Prof’s 2013 report on B2B Content Marketing,  91% of B2B companies are employing content marketing as part of their overall marketing strategy. This […]
June 7, 2013

Want More Clicks? Show Your Human Side

Do unknown people really care to read about your thoughts and feelings? I’m not talking just your mother who cares naturally or your spouse who cares […]
November 30, 2012

Ten (or Nine) New Rules of Sales and Marketing: Environics Mike Lipkin

This week I spent a fascinating day at the Environics User’s Conference, which revealed the latest research on consumer trends as well as numerous business case studies […]
May 25, 2010

Segmenting + Targeting = Profits

I recently wrote this article for Willow Printing Group’s (www.willowprint.com) WeConnect e-newsletter, and this article is re-published with their permission. There are so many complex academic […]