October 3, 2013

Why VC’s are investing in content marketing solutions

According to Marketing Prof’s 2013 report on B2B Content Marketing,  91% of B2B companies are employing content marketing as part of their overall marketing strategy. This […]
June 7, 2013

Want More Clicks? Show Your Human Side

Do unknown people really care to read about your thoughts and feelings? I’m not talking just your mother who cares naturally or your spouse who cares […]
February 15, 2013

Blogging for Leads: how to generate, nurture and convert Part 2

Continuing on from my last post, I am going to wrap up this series on corporate blogging by talking about how to measure, qualify and convert […]
December 14, 2012

Why it Really is a Women’s World and 4 Other New Rules

Last week I posted the first 5 of 10 new rules of Sales and Marketing according to Mike Lipkin, a keynote speaker at the Environics User’s […]
November 30, 2012

Ten (or Nine) New Rules of Sales and Marketing: Environics Mike Lipkin

This week I spent a fascinating day at the Environics User’s Conference, which revealed the latest research on consumer trends as well as numerous business case studies […]
October 29, 2012

HubSpot Report-Impact of Blogging on Traffic and Leads

HubSpot issued a very interesting marketing benchmark report last week based on an analysis of its 7000 customer’s inbound marketing performance. I want to share some […]