September 25, 2012

To blog or not to blog, that is the question

If you are seriously considering a corporate blog as part of your inbound marketing strategy, your next step before calling in the designers and deciding who […]
September 13, 2012

Corporate Blogging: 3 Significant Benefits

If it seems like I disappeared, I did. I have neglected my personal blog while being immersed in conceiving, launching and managing what has become a […]
March 15, 2010

Know Your Audience-Do Your Research

This post features an article I wrote for Willow Printing Group for their January issue of BeyondPrint magazine. Their content marketing strategy includes a quarterly print […]
March 1, 2010

What Companies are Measuring-Social Media Marketing

February 17, 2010

The Power of Print Drives Online Actions

I want to share a great story that illustrates the power that print still has. You might want to read my post Online Buzz-Free Pantyhose with […]
February 3, 2010

Packaging Trends for Now and the Future

Last week I watched an AMA webcast on “in brands we trust”—how simplicity, affordability, and sustainability can be the key drivers for packaging in the new […]