November 10, 2012

Your Business Blog has a Voice. Who’s Listening?

You’ve completed your detailed blog planning and now you’re ready to start blogging! But how will anyone know when you put up a post? Unless you […]
October 29, 2012

HubSpot Report-Impact of Blogging on Traffic and Leads

HubSpot issued a very interesting marketing benchmark report last week based on an analysis of its 7000 customer’s inbound marketing performance. I want to share some […]
December 14, 2010

Deciding the Right Mix in a New World of Exploding Choices-A Commentary

Lady Gaga, Kim Kardashian, Alicia Keys and Justin Timberlake, along with other celebs, recently publicized their “digital deaths” to bring attention to Keys’ charity “Keep a […]
November 26, 2010

Creating a Promotional Plan

I recently wrote this article for Willow Printing Group’s (www.willowprint.com) BeyondPrint newsletter, and this article is re-published with their permission. I have discovered that there is […]
November 7, 2010

The Virtual Conference Experience: AMA vs. Marketing Profs

Last week I participated in an AMA virtual conference “Cracking the Code: Advanced Social Media Strategies.”In my mind, I made several comparisons all day between this […]
October 11, 2010

How to Create a Marketing Plan That Works

I recently wrote this article for Willow Printing Group’s (www.willowprint.com) BeyondPrint newsletter, and this article is re-published with their permission. Why You Need a Marketing Plan […]