February 15, 2013

Blogging for Leads: how to generate, nurture and convert Part 2

Continuing on from my last post, I am going to wrap up this series on corporate blogging by talking about how to measure, qualify and convert […]
February 1, 2013

Blogging for Leads: How to Generate, Nurture and Convert Part 1

In March 2012, Marketing Profs quoted the Aberdeen Group report:  “Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% […]
November 10, 2012

Your Business Blog has a Voice. Who’s Listening?

You’ve completed your detailed blog planning and now you’re ready to start blogging! But how will anyone know when you put up a post? Unless you […]
October 29, 2012

HubSpot Report-Impact of Blogging on Traffic and Leads

HubSpot issued a very interesting marketing benchmark report last week based on an analysis of its 7000 customer’s inbound marketing performance. I want to share some […]
October 18, 2012

Business Blog Planning: 7 Critical Decisions

We’ve all seen many business blogs that begin with the best of intentions; publishing regular well-written posts that gradually start decreasing in frequency and then just […]
October 1, 2012

Successfully Planning Your Business Blog

You’ve done your research and have decided that a corporate blog is right for your organization. So now what? Don’t start emailing potential authors or dreaming […]