May 25, 2010

Segmenting + Targeting = Profits

I recently wrote this article for Willow Printing Group’s (www.willowprint.com) WeConnect e-newsletter, and this article is re-published with their permission. There are so many complex academic […]
April 16, 2010

The Secrets of Successful Surveys

I recently wrote this article for Willow Printing Group’s (www.willowprint.com) WeConnect e-newsletter, and this article is re-published with their permission. Volume 1.1 of our new BeyondPrint […]
June 21, 2009

Thrifty Car Rental Needs an Overhaul

Last week my husband and I went on a mini vacation to Vancouver, and decided to drive up to Whistler for an overnight on our tenth […]
June 10, 2009

Holt Renfrew’s Clever Blogger Contest

Holt Renfrew, a high-end contemporary fashion retailer in Canada, recently ran a really creative contest to select “Holt’s Contemporary Correspondents” (otherwise known as bloggers). For the […]
June 7, 2009

Email Marketing-A Tool not a Weapon

Email marketing is a powerful tool for both B2B and B2C if used intelligently, as part of your overall online marketing strategy. It has been said […]
May 25, 2009

The People Have Spoken-Bring Back Pizza Spitz

I was telling my 17 year-old daughter I wanted to make a blog post today.  When I mentioned that I was seeking some inspiration she became […]