November 7, 2010

The Virtual Conference Experience: AMA vs. Marketing Profs

Last week I participated in an AMA virtual conference “Cracking the Code: Advanced Social Media Strategies.”In my mind, I made several comparisons all day between this […]
October 11, 2010

How to Create a Marketing Plan That Works

I recently wrote this article for Willow Printing Group’s (www.willowprint.com) BeyondPrint newsletter, and this article is re-published with their permission. Why You Need a Marketing Plan […]
August 20, 2009

Customer Touchpoints-What Message are you Really Sending?

I am now obsessing on the theme of “Customer Touchpoints”. My blog isn’t necessarily supposed to be about this stuff but it is evolving that way […]
August 12, 2009

What my Holiday has to do with Marketing

My husband and I just spent a wonderful week’s vacation in Costa Del Sol, Spain-what an absolutely beautiful part of the world! But as usual, I […]
July 31, 2009

How to Decide if You Need a Rep

  This article was recently written for ADBASE, and is a great example of targeted content marketing.  It is geared specifically to help commercial illustrators and […]
July 23, 2009

Social Media-it’s all About Relationships Part 2

This has been an absolutely crazy week, and I meant to continue with this post far sooner than I have.  In the meantime I have also […]