Content = Inbound Leads
The Master Plan
“Linda was responsible for the very successful launch of Campaign Manager Pro, a full-service marketing program we introduced for photographers in November 2010. She developed a creative, multi-faceted marketing plan based on video and podcast testimonials. A year and a half later, Campaign Manager Pro now represents a significant portion of our revenues and employs a fast growing team that services our customers, and I strongly believe Linda’s detailed marketing plan played a huge role in its success. I would say that Linda is very skilled at planning and executing product launches and would definitely recommend her to any company needing outside resources to plan and execute a launch.”
“Linda Whitehead of Zuz Marketing has partnered with Willow Printing Group since 2008, and has worked closely with us to develop big picture strategy as well as execute our marketing plans on an ongoing basis. Linda has skillfully guided our management team through annual SWOT analysis and business planning sessions, with a focus on helping us plan the evolution of our business model, a very large and complex initiative. Not only is Linda highly strategic with an innovative approach and a drive for success, she is also extremely well organized and can really get things done. For example, in just a few weeks she directed a wholesale brand and format change in our print and email newsletters and established an annual editorial calendar along with a detailed process to manage our content marketing strategy. I recommend Linda Whitehead and Zuz Marketing without hesitation for any company looking for an experienced, creative marketing strategist who can be counted on to take her marketing plan through to flawless execution.”
"I have known and worked with Linda for 20 years, and as a marketer, I have always found her to be very innovative in her approach and comfortable with putting a nontraditional spin on things. Yet she really focuses on the big picture, constantly seeking inventive solutions to our business challenges. She has devised a brilliantly creative- but cost-effective and comprehensive customized online marketing strategy for our business that will really differentiate us from other competitors in our industry. I trust Linda implicitly to develop the right strategies for my business that will bring Phantom the results we are looking for and recommend Zuz Marketing without hesitation.”
“I have had the pleasure of knowing and working with Linda Whitehead for well over 7 years. She has proven to be a remarkably creative and results-oriented Marketing Professional with a huge background in developing and implementing marketing programs that have maximized our client’s bottom line. Linda has also demonstrated strong leadership and the ability to effectively communicate and counsel team members. Her rock solid organizational skills have proven to be an asset in managing multiple projects, meeting deadlines and working effectively under time and resource constraints. I would without any reservation recommend Linda to you. She would be a tremendous asset to any company looking for a dedicated and results-oriented marketer at all levels.”
“There are two ways to enter social media marketing. Dip your toe in and hope for the best or proceed with a strategic, well-researched, detailed plan with clearly defined objectives and tactics. I suggest the latter and recommend Linda Whitehead of Zuz Marketing as the best person to deliver that plan. She knows her subject in depth and will guide you with a clearly focused vision.”
“Linda Whitehead of Zuz Marketing worked as a marketing consultant to Agency Access for almost two years…One of Linda’s greatest initiatives was conceiving, planning, launching and managing The Lab blog (lab.agencyaccess.com). Based on her extensive prior experience and success with content marketing, she decided to adopt this inbound marketing strategy for Agency Access. Her goal was to put Agency Access on the map as the single best educational resource for photographers and illustrators, and she succeeded. It was a huge undertaking and I was extremely impressed with the detailed planning and preparation and the flawless execution… She ran several aggressive engagement campaigns and built up a list of thousands of opt-ins for the weekly blog newsletter, who were then entered into lead nurturing email campaigns. The Lab has generated a lot of buzz and excitement in our industry and I am really proud of it.”
“Linda Whitehead of Zuz Marketing has worked closely with the Davis Group to create and execute our client communications strategy. Two years ago I hired Linda for her expertise in content marketing, to assess our current situation and the tools available to us and recommend how we should move forward with our communications program. She created a survey for my clients to find out what content they would be most interested in, analyzed the results and made her recommendations for the Davis Group marketing and communications program based on her findings. I thought I could execute our plan on my own. Two years later I hired Linda again to update and implement the content marketing plan. The whole process has been flawless and seamless thanks to Linda’s leadership, planning and organizational skills, and her understanding of our client’s needs. With Linda’s guidance, we have made this happen. I would highly recommend Linda Whitehead and Zuz Marketing to other financial advisors or any small business needing a strategic content marketing plan created and executed.”
In an economy where almost 9 out of 10 new businesses fail, and where even established companies lose market share because they have not adjusted to market changes, having an experienced marketing professional on your side is more critical than ever. All companies need a plan on how to attract new clients and satisfy their existing ones in a very competitive environment. That is exactly where Zuz can help.
Zuz Marketing was created in 2008 to work with companies that may not have the internal resources and/or experience to develop and deploy their marketing strategy.
If you are not using online marketing channels, or not using those channels effectively, you may be losing revenue opportunities. Zuz will help you address this need effectively.
The Inbound Marketing Advantage
A well-executed inbound “content marketing” strategy enables you to position yourself and your organization as experts in your industry and generate targeted leads who are legitimately seeking your services online.
Your organization stands to gain powerful benefits from adopting an inbound marketing strategy as part of your overall mix:
- SEO: Drive interested traffic organically to your website and blog by incorporating relevant keywords your “ideal client” uses to search for your service.
- Lead generation: Gain viable leads from your target audience by strategically incorporating relevant calls-to-action within your content.
- Demonstrate your expertise: Establish credibility as a subject matter expert and go-to resource in your industry.
- Arm decision-makers: Relevant, authoritative online content helps B2B buyers build internal business cases and justify purchasing decisions. Consumers buy products from brands they trust and the right content helps establish that trust.
- Build brand recognition and loyalty: Valuable content is freely shared online, gaining new exposure for your brand and often generating enthusiastic advocates. Potential clients will research your service because they trust and admire your content.
Linda Whitehead is the founder of Zuz Marketing and has extensive experience in creating and executing strategic marketing plans and developing inbound and outbound marketing programs for small and medium-sized businesses across North America. She is a passionate senior marketing professional with 20+ years diverse experience in B2B and B2C marketing on both client and agency sides. She graduated with an Honours diploma in Fashion Merchandising, studied Marketing and
International Marketing at York University in Toronto and is an Honours graduate of the Canadian Marketing Association’s “Advanced Marketing” certificate program.